Next in Media

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

Episode Summary

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future. Guest(s): Joe Marchese, Wendy Aldrich, Josh Palau, Janet Balis Host: Mike Shields Produced by: Fresh Take

Episode Notes

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future.

Guest(s): Joe Marchese, Wendy Aldrich, Josh Palau, Janet Balis

Host: Mike Shields

Produced by: Fresh Take