Discover how Epson teamed up with Amazon Ads and Emerge to shatter category preconceptions and launch its premium LightStudio projector, reaching 25 million viewers and driving over 80% new-to-brand sales through full-funnel streaming TV, Amazon Marketing Cloud, and AI bidding.
When Epson launched its high-end LightStudio home-cinema projector to consumers who only knew them for desktop printers, relying on lower-funnel search ads was a dead end.
Live from Amazon Unbox, Amerge's Laura Abadias and Amazon's Charlotte Maines, discuss how connecting Fire TV, Prime Video, and Amazon Marketing Cloud drove 25 million viewers and an 80% new-to-brand purchase rate.
🎯 If you only run search ads, you're stuck fighting over existing demand; streaming TV is how you actually create demand before someone ever touches a search bar.
📺 Catching someone on the couch with a full-screen Fire TV ad plants the seed while they're unwinding, teeing them up to convert later on Prime Video or retail search.
☁️ Instead of guessing with broken third-party tracking, Amazon Marketing Cloud uses real first-party signals to show exactly which touchpoint sparked the sale.
🤖 Let AI like Performance+ handle the daily bid grinding and micro-adjustments, but keep humans in the driver's seat for campaign strategy and structure.
🔄 Amazon ad spend doesn't have to stay locked inside Amazon—link-out campaigns can send connected TV viewers directly to your own D2C storefront.
📊 Judging top-of-funnel video purely on immediate ROAS is how teams accidentally kill the exact campaigns feeding their sales pipeline; track brand lift and search volume instead.
🔗 Laura Abadías on LinkedIn
🔗 Charlotte Maines LinkedIn
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00:00 Intro
2:01 Epson’s challenge: moving from printer recognition to home-cinema awareness
4:02 Amazon’s full-funnel model across Fire TV, Prime Video, DSP, and sponsored ads
6:28 Identity, privacy, and AI-ready customer data
7:36 AMC connects funnel metrics and explains the path to conversion
11:33 Campaign results: 25 million viewers and more than 80% new-to-brand purchases
12:49 Video as a demand-creation tool rather than an isolated awareness tactic
14:45 Performance+ combines AI optimization with human campaign control
17:22 Link-out campaigns, D2C outcomes, and Alexa+ as future connective infrastructure