Next in Media

Comcast ad boss on the double standards between TV and digital media

Episode Summary

This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded. Guest: James Rooke Host: Mike Shileds In Partnership with: Beet.TV Produced by: Fresh Take

Episode Notes

This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.

Guest: James Rooke

Host: Mike Shileds

In Partnership with: Beet.TV

Produced by: Fresh Take