Next in Media

Creators, Campaigns, and Cannes: Navigating the Evolving Media Ecosystem

Episode Summary

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

Episode Notes

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

πŸ’‘Takeaways:

πŸŽ™ Guests: Jessica Brown & Kelly Metz

🎀 Host: Mike Shields

πŸ“Ί Sponsor: Elemental TV

🎬 Producer: FEL Creative