Next in Media

How Amazon is looking to quietly conquer every part of the advertising business

Episode Summary

Next in Marketing spoke with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail properties, including Amazon. Burdick discussed how differently Amazon views Madison Avenue versus other tech leaders, and how the company is systematically moving to disrupt TV advertising and measurement. Guest: Melissa Burdick Host: Mike Shields

Episode Notes

Next in Marketing spoke with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail properties, including Amazon. Burdick discussed how differently Amazon views Madison Avenue versus other tech leaders, and how the company is systematically moving to disrupt TV advertising and measurement.

Guest: Melissa Burdick

Host: Mike Shields