Next in Media

How Instacart is trying to prove that retail media really drives incremental sales

Episode Summary

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI. Guest: Ali Miller Host: Mike Shields In Partnership with: Beet.TV Sponsored by: MiQ Produced by: Fresh Take

Episode Notes

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI.

Guest: Ali Miller

Host: Mike Shields

In Partnership with: Beet.TV

Sponsored by: MiQ

Produced by: Fresh Take