Next in Media

How TV is borrowing from the social media ad playbook

Episode Summary

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja Midha Host: Mike Shields Sponsored by: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.

Guest: Pooja Midha

Host: Mike Shields

Sponsored by: Comcast Advertising

Produced by: Fresh Take