Next in Media

Inside Walmart's Journey Toward Becoming a Major Ad Player

Episode Summary

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich Lehrfeld Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul.

Guest: Rich Lehrfeld

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take