Next in Media

Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way

Episode Summary

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation. Guest: Jonah Goodhart Host: Mike Shields

Episode Notes

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.

Guest: Jonah Goodhart

Host: Mike Shields