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Kasha Cacy, Known CMO: Navigating YouTube's "Other" Category for Advertisers

Episode Summary

Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, also touches on the evolving landscape of big creators acting as media companies and the current economic outlook from a business perspective.

Episode Notes

Chief Media Officer at Known, Kasha Cacy, discusses YouTube's growing prominence against traditional television, despite challenges for brands regarding content predictability and measurement. Cacy, also touches on the evolving landscape of big creators acting as media companies and the current economic outlook from a business perspective.

💡Takeaways:

 

🎙 Guest: Kasha Cacy

🎤 Host: Mike Shields

📺 Sponsor: Elemental TV

🎬 Producer: FEL Creative