Next in Media

How to Bring Creators and Commerce Together Without Alienating Your Audience

Episode Summary

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

Episode Notes

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

πŸ’‘Takeaways:

πŸŽ™ Guests: Megan Pagliuca & Khurrum Malik

🎀 Host: Mike Shields

πŸ“Ί Sponsor: Walmart Connect

🎬 Producer: FEL Creative