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Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

💡Takeaways:

📉 Agency Turmoil and Risk Aversion: Ad agencies are experiencing significant internal issues, including layoff fears, client shifts, and restructuring (e.g., WPP).
🤝 Innovation Through Established Channels: While direct sales to agencies are difficult, ad tech innovation is still happening by "hitching wagons" to established platforms.
🛍️ Retail Media's Rise: Retail media, particularly through platforms like Amazon, is a significant area of opportunity for ad spending.
🧱 Amazon's Walled Garden Advantage: Amazon is increasingly influential in the ad tech space, acting as a "walled garden" with rich shopping data.
🔍 Google's Potential Shift and Amazon's Search Play: The potential breakup of Google (e.g., selling Chrome) could open up the search market significantly.
📉 Legacy Media's Struggle and Live Content's Value: Traditional media companies like Paramount are facing significant challenges due to outdated business structures and internal conflicts.
📱 Mobile-First TV Consumption: Younger generations are increasingly watching TV content on their phones, highlighting a shift in consumption habits.
🤖 AI's Role in Creative - Automation vs. Innovation: There's a debate about AI's role in creative advertising.

🎙 Guest: Emily Riley

🎤 Host: Mike Shields

📺 Sponsor: LinkedIn

🎬 Producer: FEL Creative