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Should Brands Care More about Sports, Creators, or Creators Who Care About Sports?

Episode Summary

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.

Episode Notes

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.

💡Takeaways:

🎙 Guest: Paul Woolmington

🎤 Host: Mike Shields

📺 Sponsor: Rembrand

🎬 Producer: FEL Creative