Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not. Takeaways • Deep learning is a powerful tool in performance advertising, allowing for more efficient and effective targeting of impressions. • Deep learning differs from traditional machine learning in its ability to generalize and understand complex patterns and contexts. • The death of cookies presents challenges for the industry, but deep learning algorithms can still deliver strong performance by leveraging other signals and data. • Transparency and customization are key factors in successful media buying, and deep learning can provide insights and analytics to support these efforts. Chapters 00:00 - Introduction and Background 00:31 - The Origins of Cognitive 01:27 - Understanding Deep Learning 04:33 - The Power of Deep Learning 06:01 - The Role of Generalization in Deep Learning 09:24 - The Focus on Performance Advertising 10:13 - The Evolution of Deep Learning 11:19 - Large Language Models and their Training 15:44 - The Use of Deep Learning in Media Buying 21:16 - The Implications of the Death of Cookies 25:07 - The Role of AI in Media Buying 27:17 - The Future of Generative AI 31:06 - The Impact of the Cookie's Demise 35:35 - Transparency in Media Buying Guest: Jeremy Fain Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take
Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not.
Takeaways
• Deep learning is a powerful tool in performance advertising, allowing for more efficient and effective targeting of impressions.
• Deep learning differs from traditional machine learning in its ability to generalize and understand complex patterns and contexts.
• The death of cookies presents challenges for the industry, but deep learning algorithms can still deliver strong performance by leveraging other signals and data.
• Transparency and customization are key factors in successful media buying, and deep learning can provide insights and analytics to support these efforts.
Chapters
00:00 - Introduction and Background
00:31 - The Origins of Cognitiv
01:27 - Understanding Deep Learning
04:33 - The Power of Deep Learning
06:01 - The Role of Generalization in Deep Learning
09:24 - The Focus on Performance Advertising
10:13 - The Evolution of Deep Learning
11:19 - Large Language Models and their Training
15:44 - The Use of Deep Learning in Media Buying
21:16 - The Implications of the Death of Cookies
25:07 - The Role of AI in Media Buying
27:17 - The Future of Generative AI
31:06 - The Impact of the Cookie's Demise
35:35 - Transparency in Media Buying
Guest: Jeremy Fain
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take