Next in Media

Trying to move ad spending past DEI box checking

Episode Summary

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately. Guest: Fernando Romero Host: Mike Shields Sponsored by: Epsilon Produced by: Fresh Take

Episode Notes

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its quest to ensure that measurement companies count this audience accurately.

Guest: Fernando Romero

Host: Mike Shields

Sponsored by: Epsilon

Produced by: Fresh Take