Next in Media

What Brands Still Don't Understand About TikTok

Episode Summary

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise. Guest: Ryan Detert Host:Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise.

Guest: Ryan Detert

Host:Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take