Next in Media

What do data scientists really do at ad agencies?

Episode Summary

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee. Guest: Mike Bregman Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee.

Guest: Mike Bregman

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take