Next in Media

Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Episode Summary

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Brian Wieser Host: Mike Shields Sponsored by: Publica by IAS and Kochava Produced by: Fresh Take

Episode Notes

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media.

Guest: Brian Wieser

Host: Mike Shields

Sponsored by: Publica by IAS and Kochava

Produced by: Fresh Take