Next in Media

Why consolidation in ad tech will be a major challenge when everything is an ad network

Episode Summary

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie Neer Host: Mike Shields In partnership with: Beet.TV Sponsored by: MiQ (https://www.wearemiq.com/next-in-media) Produced by: Fresh Take

Episode Notes

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.

Guest: Charlie Neer

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ  (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take