Next in Media

Why Media Companies May Need to Act More Like Creators

Episode Summary

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. Guest: Kate Ward Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.

Guest: Kate Ward

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take