Next in Media

Why Vizio Wants to Bother With Being an Advertising Company

Episode Summary

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace. Guest: Mike O'Donnell Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Episode Notes

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace.

Guest: Mike O'Donnell

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take